ARTICLE by MUHAMMAD WAQAS



ONLINE SHOPPING CENTER OF ATTRACTION FOR CUSTOMERS
(ARTICLE)
 MUHAMMAD WAQAS
BS PART III
2K15/61/MC
In this modern era every person have a busy schedule and it is very hard to go in the market and buy ownself  so here in this advance period we mostly use secondry option and that is online shopping, In the defination of business we pronounce it E.Commerce,online shopping is form of a ELECTRONIC COMMERCE which allows consumers to directly buy goods or services over the internrt  using. Online buying and selling has become an important part of people’s lives and online markerplaces provides a new and more convenient venue for the exchange of virtually all types of goods and services both business and consumer have embraced online sales as a cheaper and more convenient way to shop .
According to researcher online shopping mostly done by those people who are using more internet than other people, in online shopping buyer have a very wide range of products online stores typicaly enable shoppers to use “Search” feature to find specific models, brands or items  and easy to find your desire item there is a very big different between online shopping and go to market and buy ownself if we are going in the market so we have to travel and find our favorite item shop to shop that’s why online shopping is very easy to buy any thing from your house and the second thing is they facilates us home delivery and buyer  get his/her favorite item on his/her door step and that’s why new generation like this to buy from online marketplaces.
Online shopping have a very wide range of products in which online market  have electronics , computers , cameras , home apliances, mobile pones , home living items , toys , sports, grocers , auotmobiles , motorbikes , books , stationery, tickets and many more items we find in online marketplaces , in pakistan consumers mosty use daraz.pk  , yayvo.com  kamyu.com OLX pakistan and many others online marketplaces these sites provides us negotiable prices ans also connect with directly to the seller and online seller attract customers with different plan and strategies they announce festive sales  others seasonal sales to improve traffic on there online sites
From my link I ask to the surveyor what people buy most from online marketplaces he tells me that in online sites they mostly sold out every item but people buy 44% books, movies and music ,  43% clothing, shoes , accessories   34% computer and electronics 29% health and beauty products AND 26%  others products so  here we get another information and that  is mostly online shopping is done by educated people’s and here are top international online market they work all over the world in any country  ( 1 ) Amazon  ( 2 ) AliBaba.com ( 3 ) Ebay ( 4 ) tomtop ( 5 ) Ruby lane
Online shopping by Gender Males/Females
Males 49%
Females 52%
In future E.commerce wil help us and make our schedule very easy online is reachable to both seller and buyer and both can communicate easily and the other hand you will find fix prices this thing also get  attration from online shopping these are some major qualities that attracts the buyers eye.

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